Fast Food Paradox: Freedom and Cultural Imperialism

Lelia Voinea ()
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Lelia Voinea: The Bucharest Academy of Economic Studies, Commerce Faculty

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1243-1248

Abstract: Fast food is often regarded as a form of cultural imperialism. Fast-food products, originating in the U.S.A., are considered by the critics of this phenomenon as responsible for eroding the interest in local food traditions and affecting their continuity. Based on the results of some researches realized at international and national level, the paper highlights the main issues underlying young people preference for fast-food. The consumption of fast food is associated with the idea of independence and fun with friends and also being away from the parents’control. In addition, in food choices, young people are seduced by the sensorial dimension, being less interested in the nutritional benefits. This paper has an educational character for the new generation of consumers, because it presents an analysis of the nutritional profile of fast food products and highlighs the imbalances and risks for consumers in case of excessive consumption.

Keywords: fast-food; mcdonaldization; cultural imperialism; new generation of consumers; nutritional value; risks (search for similar items in EconPapers)
JEL-codes: I O O32 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1243-1248

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