Measuring Enterprise Performance: Financial and Non-Financial Indicators

Ionescu Alexandra (), Stefanica Virginia and Burlacu Valentin
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Ionescu Alexandra: „Ovidius” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1483-1486

Abstract: The economic environment and businesses, in particular, have evolved significantly over the past decade, becoming increasingly competitive and complex. Under these circumstances, companies have to meet a heavy burden: they need to continuously adapt their activity to dynamic market developments and develop sophisticated performance measurement instruments. Traditional methods used over time have proved to be inadequate to assess the complex activity of enterprises in these dynamic environments. In this context, by reviewing the literature in the field, I intend to analyze the present perspective on enterprise performance measurement. This paper aims to highlight the importance of a multidimensional view on enterprise performance, by showing that performance can be measured using both financial and non-financial indicators, in order to obtain a clear view on overall enterprise performance.

Keywords: enterprise performance; financial indicators; non-financial indicators. (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1483-1486

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