Gaining Competitive Advantage by Emphasizing the Positive Attributes of Resources Held

Avrigeanu Alina Florentina ()
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Avrigeanu Alina Florentina: Romanian-American University, Faculty of Management-Marketing

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 791-795

Abstract: This paper aims to present the elements of the internal environment of firms and how they contribute to achieve a relative advantage. Altough VRIO framework is a precious strategic management tool it can be effective only in correlation with analysis of the external environment given, for example, need to find external references for estimating the value, scarcity and inimitability of a resource and selection of reference elements from the same market or the same strategic group.

Keywords: resource; competence; capability; VRIO (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:791-795

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