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Strategic Approach of the Cultural Environment from Baia Mare

Anghel Cristian (), Corina Radulescu and Toader Cezar ()
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Anghel Cristian: Technical University of Cluj-Napoca, Faculty of Sciences
Toader Cezar: Technical University of Cluj-Napoca, Faculty of Sciences

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 287-292

Abstract: Sustainable approach to city development refers to maximizing the products added value, services created in/by communities and obtaining the synergic effect of: increasing economic competitiveness (technological but especially increasing the professionalism and active human resource attitude on the labour market), social equity, environment conservation and protection, local cultural identity (including by creating and promoting community brands), institutional development. The purpose of the document is to present through a SWOT analysis the main results of the sustainable development strategic planning of Baia Mare City cultural environment, as well as a few results obtained from this planning.

Keywords: cultural development; strategy; community; SWOT analysis (search for similar items in EconPapers)
JEL-codes: R11 R12 R58 (search for similar items in EconPapers)
Date: 2013
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