Improvement of the Marketing Interaction based on Information Technologies

Balabanits Anzhelika () and Minakova Iryna ()
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Balabanits Anzhelika: Donetsk National University of Economics and Trade named after MykhailoTugan-Baranovsky
Minakova Iryna: Donetsk National University of Economics and Trade named after MykhailoTugan-Baranovsky

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 696-701

Abstract: The article reveals the essence of the technological architecture and shows its place in the informational and technological architecture of an integrated management system of marketing interactions specific technological solutions in marketing interaction management of commercial enterprises in various formats are revealed.

Keywords: information technologies; marketing interaction; information and technological architecture in management of processes of marketing interaction (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:696-701

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