The Applicability of the Behavioral Market Segmentation Theory in Transport Networks

Balint Antoniu Ovidiu (), Cristea Andrei Mihai () and Niculescu Mihaela Daniela ()
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Balint Antoniu Ovidiu: ASE Bucharest, Romania
Cristea Andrei Mihai: Hyperion University from Bucharest, Romania
Niculescu Mihaela Daniela: ASE Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 702-706

Abstract: The contemporary economic environment requires new strategies and solutions on how to manage the current key problems that the modern society is facing. This paper presents an inquiry of the Behavioral Market Segmentation Theory applied in the transport sector. We explain how certain groups of people can have various types of behavior regarding different means of transport. The study of the consumer behavior represents an important part for developing new ways on improving the services provided by the transport companies and highlighting the progress of the intelligent transport systems.

Keywords: consumer behavior; intelligent transport systems; social development; technological progress; Behavioral Market Segmentation Theory (search for similar items in EconPapers)
JEL-codes: A10 D03 D11 F60 I31 L91 M30 Q56 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:702-706

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