Online Marketing for Small Strategic Thinking Farmers in Organic Farming

Ciorasteanu Gianina () and Mihailescu Mariana ()
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Ciorasteanu Gianina: "Constantin Brancoveanu" University from Pitesti
Mihailescu Mariana: Faculty of Management Marketing in Economic Affairs Braila

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 752-756

Abstract: Organic farming aims at producing authentic respecting nature. Organic agriculture in the European Union is one of the most dynamic sectors. In recent years, organic farming sector in Romania has experienced strong growth by increasing the number of certified organic operators. Due to biodiversity, large agricultural areas, fallow land, fertile land, clean water reserves, Romania can be considered awaking giant of organic farming. The boom in organic production must be combined with the development part of the marketing process. Today increasingly more people are informing online. Strategic thinking farmers are aware that they must engage in online business promotion. Involvement provides small farmers a chance to address: to a larger audience, to particular groups, to communicate fast, to communicate on a personal basis with clients or potential customers.

Keywords: organic farming; social media; online marketing (search for similar items in EconPapers)
JEL-codes: M31 Q (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:752-756

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