The Analysis of the Total Quality Management Effects in S.C. Cupidon S.A. from Saturn Resort and their Impact on the Organization Competitiveness

Constandache Mihaela (), Stanciu Anca-Cristina () and Radu Stelu?a ()
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Constandache Mihaela: „Dimitrie Cantemir” Christian University of Bucharest, Faculty of Tourism and Commercial Management Constanta
Stanciu Anca-Cristina: „Ovidius”University of Constanta, Faculty of Economic Sciences
Radu Stelu?a: Agricultural Science and Veterinary Medicine University of Ia?i, Agriculture Faculty

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 757-762

Abstract: Quality is a strategic tool for global management of the organizations that determine, in the highest level, the competitiveness of products / services / firms / companies, domestically and internationally. Customer and staff satisfaction, responsible approach of the society requirements can be ensured through a proper leadership in all organization processes according to defined policies and strategies, with the integration of basic principles of TQM. The top management of S.C. Cupido S.A. has decided to implement a strategy based on EFQM model, oriented towards customer’s satisfaction, staff satisfaction and a greater community integration of organization. It can be appreciated that the degree of implementation of the approach adopted by the organization, in terms of determinant factors, is 81% of its potential (if considered all relevant areas and activities). The degree of extending of the obtained results, it covers many areas and relevant activities undertaken by S.C. Cupido S.A. (68.5%)

Keywords: EFQM Excellence Model; Romanian Model of Business Excellence; Total Quality Management; determinant factors; results (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2013
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