Online Performance Through the Affiliate Marketing

Morozan Cristian () and Enache Elena ()
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Morozan Cristian: “Constantin Brancoveanu” University from Piteºti Faculty of Administrative and Communication Sciences Brãila
Enache Elena: “Constantin Brancoveanu” University from Piteºti Faculty of Management-Marketing in Economic Affairs Brãila

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 880-884

Abstract: The extension of businesses presence in the online environment permanently determines the identification of new ways to make them more dynamic, to increase their efficiency by attracting public and potential acquisitions. One of these methods is the affiliate marketing which is a practice in which the merchant (business owner) rewards one or more affiliates (partners) for each visitor or customer brought by his or their marketing efforts. Basically, through affiliate marketing there are promoted a company's products and, instead, is earned a commission if the sale is made. It works similar to real-world business based on commission, in terms of a win-win transaction.

Keywords: online; affiliate marketing; customer; merchant. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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