Image and Identity in the Academic Field

Muhcina Silvia (), Moraru Andreea – Daniela () and Fronea Ciprian Mihail
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Muhcina Silvia: Faculty of Economic Sciences, Ovidius University of Constanta
Moraru Andreea – Daniela: Faculty of Economic Sciences, Ovidius University of Constanta
Fronea Ciprian Mihail: Financial Guard of Constanta

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 885-888

Abstract: In the marketing approach, the organization’s image has a complicate substance. From many managers’ point of view, the image is an important capital for their organizations, and a basic patrimonial element. From the marketers’ point of view, the image is an important factor for the process of creating and increasing the demand for products and services, or for the market share increasing process. In a strong correlation with consumers’ image, the products or services’ image are symbols of publics’ status and role, and a way to facilitate and hierarchize individual choices. The consumers’ decision process is based in a significant measure on image. In this paper, we attempt at presenting some general aspects concerning image and identity in the academic field and to mention some of the most important means to create and deliver the image to the organizations’ publics.

Keywords: marketing; academic; image; identity; image delivery. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:885-888

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