Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union

Sãlãgean Liana – Ramona ()
Additional contact information
Sãlãgean Liana – Ramona: Faculty of Economic Studies „George Bariþiu” University Braºov, Romania

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 1, 984-988

Abstract: The research – based pharmaceutical industry can play a critical role in restoring Europe to growth. In 2011 it invested an estimated 27,500 million in R&D in Europe. It directly employs 660,000 people and generates three to four times more employment indirectly – upstream and downstream – than it does directly. However, the sector faces real challenges. Besides the additional regulatory hurdles and escalating R&D costs, the sector has been severely hit by the impact of the tax austerity measures introduced by governments across much of Europe in 2010 and in 2011.

Keywords: marketing; pharmaceutical industry; public healthcare system; profitability; generic products. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2013p1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:1:p:984-988

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().