Innovation Impact on the Beer Market during Economic Crisis in Romania

Morosanu Dora Maria () and Robert Bumbac ()
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Morosanu Dora Maria: The Academy of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 1261-1263

Abstract: Innovation is a means to success for the beer companies in the years to come. Even during the recent economic crisis it is noticeable an increase of profitability by leveraging the impact of the innovation.

Keywords: innovation; profitability; business excellence; success. (search for similar items in EconPapers)
JEL-codes: E (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:1261-1263

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