The Bank's Success through Optimisation Promotion Strategies

Valeria Arina Balaceanu ()

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 603-608

Abstract: Banking success is conditional on compliance with certain requirements of communication from the institution, the consumer must send financial confidence - which leads to a relationship of authority to the target segment; to be attractive – identification mark is very important; and not in the least credible: messages must match the entire value system of banking institution. We believe that success in banking will be influenced by redesigning and diversification of services and products that will lead not only to obtain customer satisfaction, but also to attract them by using carefully designed marketing strategies and applied in practice.

Keywords: marketing; marketing strategies; efficiency; banks (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Date: 2012
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