Challenges for Light Industry During the Economic Crisis

Ciorãºteanu Gianina ()
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Ciorãºteanu Gianina: „Constantin Brâncoveanu” University, Pitesti

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 649-652

Abstract: Light industry has felt the full effects of the financial crisis. So far only companies that have a good strategy managed to overcome this period, whether they made goods under their own brands or manufacturing production for other brands. Local producers waging a constant struggle to exceed this difficult period. They must overcome a number of obstacles, including difficulties caused by migration of cheap labor force in European countries where earnings per month outweigh revenues per month in Romanian light industry. Another obstacle are: the poor design and implementation of marketing strategies that fail to impose brands created by domestic producers on the European markets, demanding customers or outdated technologies.

Keywords: customers; light industry; students; brand. (search for similar items in EconPapers)
JEL-codes: L67 M11 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:649-652

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