Marketing vs. Fashion Trend – Between Myth and Reality

Meghisan Flaviu ()
Additional contact information
Meghisan Flaviu: University of Pitesti, Romania

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 2, 801-805

Abstract: This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new style by several consumer groups. Fashion or style represents a unique combination of attributes. The system of fashion is made of all the persons and organizations that take care of the creation of symbolic significations and transfer them upon the cultural goods.

Keywords: consumer behavior; marketing; fashion trend; advertising (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p2v2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:2:p:801-805

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().