Decision Analysis Regarding Business Development Strategic Options Using WinQSB SoftwareAbstract:Purpose - The aim of this paper is to determine the most efficient strategic alternative in the case of a firm which provides consulting services in crisis management, by taking into account the expected values associated to different levels of supplementary services requests from the part of its customers. Design/Methodology/Approach - The information about the strategic alternatives related to the business development strategy of the company involved in crisis management consulting services was collected after a discussion session with its manager. Findings - The determination of expected monetary values associated to the strategic alternatives by means of WinQSB software confirms the hypotheses concerning the feasibility analysis results and the manager's ability to make the right decision from the financial point of view. Originality/value - Our paper reveals the advantages of the decision making process simulation, which was facilitated by WinQSB software

Micu Angela-Eliza and Capatina Alexandru

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 435-440

Date: 2013
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