Benefits of Executing the Controlling Function Using Performance Management SystemsAbstract:In recent years, the market for on-demand CRM applications suffered especially in the segment of small and medium companies because of the concerns about the cost and the complexity of on request implementations. CRM on demand is a good choice for companies that want to implement standard processes that can use data structures "out of box" with little or not at all internal IT support and does not require complex or real-time integration with back office systems. However, on-demand CRM software is not always as simple as vendors want us to believe. Customizing can be problematic and interface tools of CRM vendors can not provide desired levels of integration. Implementing a hosted CRM system should not take so much as traditional software packages does, but with very large and complex variants it may take even a year. In addition, some companies that hold sensitive data such as financial services could refuse to entrust control of such data to third parties for security reasons. For these reasons, AMR Research believes that by 2012, hosted CRM applications market will be only 12 percent of the total CRM market

Nicodim Liliana and Cosmin Tileaga ()

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 454-459

JEL-codes: M10 M11 M15 M2 (search for similar items in EconPapers)
Date: 2013
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