Analytical Methods of Strategic ManagementAbstract:Strategic management is characterized by the growing importance of forecasting and monitoring attributes in a globalized market economy and accelerating technological progress. It can be defined by estimating changes in market and competition, receiving and interpreting the signs of the company, identifying and estimating potential future business. To analyze the company and its environment there are used strategic management methods such as: SWOT Analysis, Michael Porter’s Model, Value Chain and PEST Analysis

Podaºcã Raluca

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 471-474

JEL-codes: M10 (search for similar items in EconPapers)
Date: 2013
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