Modern Approach of a Company Strategy. Gazprom Strategic Challenges in EuropeAbstract:During the past decade, competition has increased in almost all countries and the marketing of any product or service has its own characteristics. Today, no serious company can not operate without competition and without a well-defined strategy. Despite various forms and methods of competition, every company is trying to develop competitive strategy to achieve market success. This paper, monitors and evaluates the differences between the objectives and organization’s performance, correct methods and techniques according with the strategy of the external environment changes, explores competitiveness term and modern approaches of Gazprom’s strategy, one of the leading participants in the global energy markets

Norina Popovici and Moraru Camelia

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 479-483

JEL-codes: F21 F23 L21 L22 (search for similar items in EconPapers)
Date: 2013
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