The Importance of Social Responsibility Programs in International Business Development

Nechita Daniela ()
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Nechita Daniela: Faculty of Economics and Business Administration, “Dunãrea de Jos” University of Galaþi, Romania

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 51-55

Abstract: The most important characteristic of companies which design and develop social programs is the authenticity. In this respect, consumers are expecting brands to show responsibility across the entire value chain, including social and environmental contributions they make. In the current economic context, it is important for global programs to be locally adapted. Thus to be relevant to the level of the community in which a company runs its business is an essential element in the development of a socially responsible brand. However many companies do not take this aspect into account when they develop global programs that are launched in their headquarters. These companies also forget to allow the existing organizations the flexibility required by local adaptation. On the other hand, each company has its own approaches and initiatives that combine perfectly with the management strategy.

Keywords: global business; local community; social responsibility; community involvement. (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiii:y:2013:i:2:p:51-55

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