Critically Appraise of the Specific Aspects of the Strategy for International Market

Racoceanu Cristina (), Stanciu Anca Cristina () and Constandache Mihaela ()
Additional contact information
Racoceanu Cristina: “Babes Bolyai” University of ClujNapoca – Doctoral School RISE” AltieroSpielli” Center CASSOE, ClujNapoca
Stanciu Anca Cristina: ” Ovidius” University of Constanta, Faculty of Economics Sciences, Constanta, Romania
Constandache Mihaela: „Dimitrie Cantemir” Christian University of Bucharest, Faculty of Tourism and Commercial Management Constanta

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 56-59

Abstract: Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between structures, systems, culture.This is way that theory is underlining the importance of implementing the international strategy creatively for each area and with confidence in people, products, business and market.Is obvious that to understand the strategy which changed over the years, together with the stakeholders, is mandatory.Nowdays , is not important only to focus on dividends. An organization relies on its structure to coordinate its activities and may help the organization in order to deliver a “unique mix of value”.Therefore, an international company needs an active international strategy in order to have a dominant position on a lot of aspects ,with the aim of expanding beyond the current locations in an integrated and coherent international system.

Keywords: strategy; management; international market. (search for similar items in EconPapers)
JEL-codes: F42 L1 L21 M1 M21 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2013p2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiii:y:2013:i:2:p:56-59

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().