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Financial Risk Management for the Enterprise L'Oreal ParisAbstract:By choosing this theme (Financial risk management of an enterprise) I intend to highlight a problem by which understanding can explain the causes of economic success or failure. The choice of research theme regarding the study of risk strategies in companies can be justified by the increasingly higher interest manifested by theoretical and applied studies occurred over time. The basic principle of the paper is to provide a conceptual framework for analyzing and identifying ways of minimizing risks that can disrupt the running processes underlying the activities of firms, organizations, enterprises, companies. The lendmarks of the company management, in devising a risk strategy, guides the manager on identifying and correctly assessing the risk and adopting appropriate measures to mitigate and combat the negative effects of its materialization

Niþu Oana and Ni?u Claudiu Valentin

Ovidius University Annals, Economic Sciences Series, 2013, vol. XIII, issue 2, 663-666

JEL-codes: G2 G3 (search for similar items in EconPapers)
Date: 2013
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