An Inquiry on How Intelligent Systems (I.S.) Solutions can Influence Consumer Behavior

Balint Antoniu Ovidiu (), Cristea Andrei Mihai () and Vidraºcu Paula Angela ()
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Balint Antoniu Ovidiu: The Bucharest University of Economic Studies
Cristea Andrei Mihai: Hyperion University, Bucharest, Romania
Vidraºcu Paula Angela: The Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 1, 441-444

Abstract: The aim of this paper refers to the potential connection between Business Intelligence (B.I.) solutions considered as an Intelligent Solution (I.S.) used in the modern marketing activities and Customer Relationship Management (CRM) solutions, „working together” on influencing the consumer behaviour. We study the effect on how the consumer behaviour is influenced by the new marketing 3.0 strategies by using B.I. solutions and compare the results with other similar studies carried out by other researchers. The authors will explain how a Business Intelligence solution becomes a method of innovation when used together with Customer Relationship Management solutions and explain how we can improve the economic environment based on the results we obtain.

Keywords: Customer Relationship Management (CRM); Business Intelligence (B.I.); marketing 3.0; consumer behaviour; Intelligent Solutions (I.S.) (search for similar items in EconPapers)
JEL-codes: A10 D03 D11 F60 I31 L91 M30 Q56 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:441-444

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