Usage of Sales Promotion in the Tourism Activity

Bunghez Corina Larisa ()
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Bunghez Corina Larisa: Bucharest Academy of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 1, 445-450

Abstract: The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. Due to the immateriality of tourist products, the promotion hereof is rather difficult to achieve, irrespective of the manner one may choose. Each category of promotion techniques uses specific means and methods of action. Publicity helps building a favorable image of the offer and attracting prospective tourists, sales promotion stimulates the demand, and public relations sustain a continuous dialogue with the customers. Also, the seasonality of the tourist products determines an accrued attention of the marketing managers who are constantly concerned with the necessity of maintaining high demand irrespective of the daily, weekly or seasonal fluctuations.

Keywords: tourism; sales promotion; group sales; price discounts; merchandising (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:445-450

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