Virtual Communication - Modern Business Communication

Adriana Grigorescu () and Lupu Maria-Magdalena ()
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Lupu Maria-Magdalena: Doctoral School Valahia University from Targoviste, Romania

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 1, 470-475

Abstract: Along with the appearance of the informational technology, social networks and online shops, communication has received a new meaning, a new aspect and a new set of rules. It seems that the act of communication has completely moved on the internet. On-line is a very dynamic domain, new for everybody and with a lot of opportunities to exploit, an environment that offers interactive communication with instant feedback from the consumers when they shop on line. Such knowledge is essential in the management of any modern organization that knows this type of communication is an efficient business strategy to be successful on the market. The quantitative research with the theme „Virtual Communication - modern business communication” presented in this article aims evaluating internet users' opinions, attitude and behaviour regarding online communication in order to identify the best solutions regarding on line communication.

Keywords: management; communication; business; virtual communication; internet. (search for similar items in EconPapers)
JEL-codes: L29 M00 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:470-475

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