Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull

Neacºu Nicoleta Andreea () and Madar Anca ()
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Neacºu Nicoleta Andreea: ”Transilvania”University of Brasov, Faculty of Economics and Business Administration
Madar Anca: ”Transilvania”University of Brasov, Faculty of Economics and Business Administration

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 1, 501-504

Abstract: We live in a society ruled by consumerism and in a fierce market competition which leads (determine) marketers to find the most effective and suitable way to influence consumer behavior. One of this ways of influencing consumer behavior are the design elements and aesthetics of the packaging. Thus, designers and marketers opt for different items depending on the type of product sold. Choosing the best elements of design and aesthetics are essential on the energy drink market as well.

Keywords: energy drink; design; aesthetics. (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Date: 2014
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