A New Vision Regarding the Competitive Advantages in the Romanian Pharmaceutical Market

Margaritti Doina ()
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Margaritti Doina: ”Ovidius” University of Constanta, Faculty of Pharmacy

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 119-131

Abstract: Competition in the pharmaceutical industry assures maximum efficiency regarding the use of a company’s capital in comparison to other competitors that have the same sphere of activity. Creating and maintaining a competitive advantage in the pharmaceutical market is achieved through measures, specific methods that are used by companies in the pharmaceutical industry like planning and production strategies, an efficient use of raw materials, innovative research and development activities and through specializing the work force, thus determining a higher efficiency for the players in this field and an increased efficiency obtained by the competing companies. The new competitive advantage concept is based primary on active, selective policies that are directed to achieve certain targets in the pharmaceutical markets competitiveness, which is focused on four pillars: the company, the competition, the favourable national environment and the adequate economic policies that are oriented and applied to the drug producing companies, the state institutions and the European Union organisations.

Keywords: Competitive advantage; innovative and generic drugs; research pharmaceutical industry. (search for similar items in EconPapers)
JEL-codes: I11 L65 P52 (search for similar items in EconPapers)
Date: 2014
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