Modeling a Product Launching Process Based on a Decision Tree

Lungu Ion () and Stancu Ana-Maria Ramona ()
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Lungu Ion: Academy of Economic Studies
Stancu Ana-Maria Ramona: Academy of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 203-206

Abstract: The authors intend to achieve a model to launch a new banking product on the market, meaning a students’ credit card. In doing that, a questionnaire was achieved and it was administered to 385 students from 5 faculties. The model based on the decision tree was fulfilled after the data analysis and it will indicate whether the banking product to be launched should or should not be tested in advance.

Keywords: decision tree; bank card; commission; banking product; students. (search for similar items in EconPapers)
JEL-codes: L8 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:203-206

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