Current State of European Hotel Chains

Gurgui Amalia () and Gribincea Alexandru
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Gurgui Amalia: ULIM,Chisinau Faculty International Economic Relations
Gribincea Alexandru: ULIM,Chisinau Faculty International Economic Relations

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 24-28

Abstract: The importance of selecting the appropiate brand for a hotel resides in the impact it will have on the market where the hotel is positioned and the potential benefits of the chain's distribution channels. Accor, for example, is the world's number-one and Europe's leading hotel operator. It has more than 3.600 hotels in 92 countries and provides a comprehensive range of options from luxury to economy, with brands like Sofitel, Novotel, Ibis, Hotel F1. With over 170.000 people working for Accor brands around the world, the Group has 45 years of experience in serving its customers and partners. Accor's vision is to be world's most innovative, best performing and most valued hotel company. Its new strategic roadmap, which has redesigned its business model around two divisions - HotelServices and HotelInvest - will boost operational efficency and sustainable growth.

Keywords: hotel chain; contracts; franchise. (search for similar items in EconPapers)
JEL-codes: F6 N7 O19 P33 P45 Z0 (search for similar items in EconPapers)
Date: 2014
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