Remarking as a Tool in Online Advertising

Blagorazumnaia Olga () and Muntean Vlad ()
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Blagorazumnaia Olga: Department of Economic Sciences, ULIM
Muntean Vlad: AUBG

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 281-284

Abstract: At the present stage of development of the society, of particular significance are the issues associated with development of organizations in accordance with the requirements of the market. Marketing activities as a strategic tool to ensure sustainable, competitive position of industry-specific organizations and the state of the internal and external environment, and the management of a single organization should be based on the needs of the media demand.

Keywords: remarketing; online advertising; marketing; promotion. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:281-284

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