Identifying Strategies to Market Police Image in the Media

Ciabuca Alina ()
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Ciabuca Alina: Al.I.Cuza University, Psychology and Educational Sciences Faculty

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 291-296

Abstract: One of the main ways to capture the image of an institution is represented by the manner in which it is promoted by the media. Considering the newspapers articles referring to the police forces published in the written media, we conducted a syntactic analysis, followed by a content one, in the form of thematic analysis. Results showed insufficient attention paid by the media to the institution and its activities. It also reflected a rather limited view, focused on covering specific crime incidents and ignoring some aspects like successful activities, public cooperation and support, processes involved, etc. The study revealed the need for the police to pay more attention, to be more actively in promoting its image and to develop a more adequate strategy for marketing its image.

Keywords: public image; police; image marketing; content analysis. (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:291-296

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