From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review

Cotîrlea Denisa Adriana ()
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Cotîrlea Denisa Adriana: Babe? Bolyai University of Cluj Napoca, Romania, Faculty of Economics and Business Administration

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 297-302

Abstract: The present article was written in order to provide a framework that assures a better understanding regarding two different, but complementary terms: place marketing and place branding. In order to emphasize their particularities, in the present work-paper have been approached their main constituents, the similarities and differences existent between these two concepts, their origin and their main traits. The paper aims at facilitating to readers their understanding regarding place branding process - by emphasizing its evolution, by identifying and explaining its essential components and their role and by highlighting the transition from place marketing to place branding within the context of nation branding process.

Keywords: place branding, place marketing, nation branding (search for similar items in EconPapers)
JEL-codes: L83 M31 M39 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:297-302

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