The Perspective of Goods Distribution and Logistics

Dan Gheorghe ()
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Dan Gheorghe: “Ovidius” University of Constanta Faculty of Economics Science

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 303-308

Abstract: Through this article I have tried to include trends and mutations of economic processes and operative activities, strategies and tactics imposed by the post-recession. There were also included the main innovations or the reshaping of the marketing channel in the logistics of goods, whereby economic entities participating in these channels have generated a process of change in order to remain on the market. Those who have risked through investment have managed even to develop competitive capacity and basic behaviors.

Keywords: population demand; educated consumer; augmented reality; 3D planogram; holistic marketing; virtual commerce. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:303-308

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