Elements of Novelty in Corporate Reputation Research

Irina Ioana ()
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Irina Ioana: School of Economics and Business Administration Iasi

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 343-347

Abstract: In the rush of achieving more competitive advantages, an important research has been conducted for a better understanding of corporate reputation. For the last 40 years, the concept has been in the loop of researchers and many definitions have been provided. Nowadays, corporate reputation is a strategic asset that has the capability of providing corporate value if is well understood and applied in the field. New ways of measurement, customized by activity sector, company’s type and market are only few aspects that have to be taken in consideration when appreciating corporate reputation. This paper aims to analyze the official websites of the biggest 5 losers of 2013 and to check the importance that they have given to corporate reputation. Fortune’s scale of measurement will be considered for evaluating the reputation components that are visible on the online medium for the studied companies.

Keywords: corporate reputation; competitive advantage; intangible asset (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:343-347

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