Social Media - Return On Investment

Niþu Oana (), Niþu Claudiu Valentin () and Cosmin Tileaga ()
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Niþu Oana: Faculty of Economics, "Ovidius" University, Constanta, Romania
Niþu Claudiu Valentin: Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 364-367

Abstract: It's increasingly difficult to do now marketing, and the companies that do not use social media to communicate, accelerates their extinction. Social media has changed everything in the last three years, it's now normal for a client to connect with a brand, and customers expect to receive quick feedback through social media, everything takes place in real time.

Keywords: social media; web 2.0; metrics (search for similar items in EconPapers)
JEL-codes: M1 M2 M3 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:364-367

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