Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization

Stoica (Mihali) Ana-Maria ()
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Stoica (Mihali) Ana-Maria: The Bucharest University of Economic Studies, Romania Spiru Haret University, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 393-397

Abstract: Communication influences the development of society in general and of the organizations that compose it in particular. Human beings, their actions, the way they communicate provide the meaning and the value of the organizations they are part of. In the marketing field, this aspect is particularly complex and in most of the cases even vital for the existence of the organizations. The educational, cultural and social diversity of the public that makes up the partner with which the organization has to relate imposes a series of requirements that have to be met by all the communication undertakings conducted by the organization. The environment in which the organization carries out its activity - namely the customers, suppliers, transport operators, funders, state institutions, public opinion, its own employees - requires the establishment of a system of mutually beneficial relationships, specific to each of the above-mentioned categories. These relationships are built and reinforced through communication. The aim of such undertakings is to support lucrative, safe and sustainable business.

Keywords: Communication; Marketing communication; Internal marketing communication. (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2014
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