Innovation in Business Strategies in the Cosmetic Industry to Address the MicroTrend of Sun-Haters

Tampa Mircea () and Voicu-Dorobanþu Roxana ()
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Tampa Mircea: The University of Medicine and Pharmacy „Carol Davila”, Bucharest, Romania
Voicu-Dorobanþu Roxana: The Bucharest University of Economic Studies, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 398-402

Abstract: The paper presents a review of innovative strategies developed by the cosmetic industry in the past ten years in order to address the microtrend of Sun-Haters, a niche segment of the population, with the power to influence the widespread behaviour. Starting from the definition of the SunHaters and the medical implications of the trend, the paper discusses the emergence of the trend and several strategies for the cosmetic industry, implemented to take advantage of this trend.

Keywords: sun-care; cosmetic industry; innovation; dermatology. (search for similar items in EconPapers)
JEL-codes: N30 O31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:398-402

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