The Balanced Scorecard and its Importance for the Assessment of the Global Performance

Caruntu Constantin ()
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Caruntu Constantin: “Constantin Brancusi” University of Tirgu Jiu Faculty of Economics and Business Administration

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 2, 453-456

Abstract: The Balanced Scorecard method has become one of the most used methods in the measurement of performance by the management of companies. As we have noticed, the economic environment continues to have changes in the demand and supply so it is necessary for companies to know exactly what happens with their financial figures and with everything related to what provides value to customers, here we include the processes and the stakeholders. The aim of the paper is to introduce the method to the reader and to help him decide if he could use such a method in the future. Managers have the tendency to believe that only the sale of goods and services can lead to the performance of a company, but a company that want to compete on the long term must be able to take into consideration all the other aspects mentioned by the balanced scorecard.

Keywords: performance; the balanced scorecard; employees; financial figures. (search for similar items in EconPapers)
JEL-codes: G32 M21 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:453-456

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