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Theories about Fashion as an Influential Factor in the Society

Creazã (Cornilã) Liliana ()
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Creazã (Cornilã) Liliana: “Ovidius” University of Constan?a

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 3, 115-118

Abstract: Fashion always had a deep impact on society and was appreciated and studied by many sociologists such like Malcolm Barnard, Georg Simmel, Herbert Blumer or even Thornstein Veblen. The will of differentiation and the desire of the individual to comply to a social norm are also illustrated throughout the entire history of fashion, and the sociological theories paying a special attention to this subject, analyzes the clothing as phenomenons of fashion or as symbols of a social status. The upper class, having a lot of spare time and resources, developed a great taste for fashion and were always concerned of how they look. At the other pole we find the lower class, the ones that can be inspired by the upper class and actually trying to copy their style within the limitations of their possibilities.

Keywords: fashion; society; identity; upper class; lower class. (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2014
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