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The Controlling Function by Means of a Performance Management System

Niþu Oana (), Niþu Claudiu Valentin () and Cosmin Tileaga ()
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Niþu Oana: Faculty of Economics, "Ovidius" University, Constanta, Romania
Niþu Claudiu Valentin: Faculty of Dimitrie Cantemir Christian , University Bucharest

Ovidius University Annals, Economic Sciences Series, 2014, vol. XIV, issue 3, 53-56

Abstract: In recent years, the market for on-demand CRM applications suffered especially in the segment of small and medium companies because of the concerns about the cost and the complexity of on request implementations. CRM on demand is a good choice for companies that want to implement standard processes that can use data structures "out of box" with little or not at all internal IT support and does not require complex or real-time integration with back office systems.

Keywords: CRM; companies; SCM; ERP (search for similar items in EconPapers)
JEL-codes: G21 M10 M11 M15 M2 (search for similar items in EconPapers)
Date: 2014
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