Employee Engagement Strategies Concerning Competitive Advantage Achieving
Natalia Burlacu () and
Ion Mura ()
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Natalia Burlacu: Free International University of Moldova
Ion Mura: Free International University of Moldova
Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 1, 381-388
This article analyse the organisational strategies that utilise employee engagement approaches as a means to improve organisationsâ€™ business performance. The strategies are examined to determine the role of the employee engagement approach as well as the process and nature of the relationship thereof with other organisational factors.
Keywords: employee engagement; competitive advantage; individual performance; alignment strategy; employee development (search for similar items in EconPapers)
JEL-codes: M0 M1 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xix:y:2019:i:1:p:381-388
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