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Employee Engagement Strategies Concerning Competitive Advantage Achieving

Natalia Burlacu () and Ion Mura ()
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Natalia Burlacu: Free International University of Moldova
Ion Mura: Free International University of Moldova

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 1, 381-388

Abstract: This article analyse the organisational strategies that utilise employee engagement approaches as a means to improve organisations’ business performance. The strategies are examined to determine the role of the employee engagement approach as well as the process and nature of the relationship thereof with other organisational factors.

Keywords: employee engagement; competitive advantage; individual performance; alignment strategy; employee development (search for similar items in EconPapers)
JEL-codes: M0 M1 (search for similar items in EconPapers)
Date: 2019
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Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

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