Like It or Not: Facebook Advertising Triggers

Adriana Manolică (), Teodora Roman () and Alina Ioana Roman ()
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Adriana Manolică: “Alexandru Ioan Cuza†University of Iași
Teodora Roman: “Alexandru Ioan Cuza†University of Iași
Alina Ioana Roman: “Alexandru Ioan Cuza†University of Iași

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 1, 450-456

Abstract: Nowadays, Facebook is considered to be the most important social network worldwide, becoming a part of many people’s daily lives. Some users might find Facebook advertising very useful and easy to use and others might find it disturbing and they are tired of seeing it everywhere or some might not even notice it. And is known that how the customers perceive advertising is strongly related with whether or not they would click on a Facebook advertising. So, what triggers the consumers exposed to Facebook advertising? Our research aims to find out what makes the customer click on a Facebook advertising, what elements attracts the customer. The outcome of the research will show us if people enjoy Facebook advertising and if they are attracted by emotional triggers, offers or photos.

Keywords: online advertising; Facebook advertising; Facebook advertising triggers; offer ads; photo ads (search for similar items in EconPapers)
JEL-codes: L86 M30 M31 M37 (search for similar items in EconPapers)
Date: 2019
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