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Investigation of the Corporate Social Responsibility Practices at OTP Group. Evidence from the Subsidiary – Parent Relationships

Georgiana-Loredana Frecea ()
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Georgiana-Loredana Frecea: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 1, 587-592

Abstract: The present paper starts from the leading position of OTP Bank according to the Global Reporting Initiative framework, extending the analysis at the group level. The main purpose of this paper is to investigate the relationship between the financial group and the subsidiary, providing a broad picture of the corporate social responsibility (CSR) development based on the influences of the group. The present case study is an ambitious example of how to improve the corporate social responsibility agenda through a positive communication on sustainability topics among the parentgroup and the corresponding subsidiary, establishing some synergies between activities, major stakeholders, CSR objectives and reporting practices. The main results highlight the increasing role of the non-governmental sector for the CSR development and its evolution to foundations attached to the group, being an appropriate example of best practices for other subsidiaries that activate in the Romanian banking system.

Keywords: corporate social responsibility; influence; subsidiary; financial group (search for similar items in EconPapers)
JEL-codes: G21 M14 (search for similar items in EconPapers)
Date: 2019
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