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Political Marketing in Romania

Gabriel Dinu () and Loredana Dinu ()
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Gabriel Dinu: "Eftimie Murgu" University of Reșița
Loredana Dinu: "Eftimie Murgu" University of Reșița

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 2, 268-271

Abstract: This paper aims to highlight how global political trends have affected the perspective from which individuals perceived their condition within the society, socially acceptable responses and dominant traits associated with the set of statuses and roles assigned to them. The presence of a wide spectrum of collective political actors and a wide range of options on the well-being of the individual embodied in political doctrines, ideas or strategies has determined the appearance of specific behavioral typologies and even of strategies of analysis and selection by response from human communities. The electoral dimension of human existence is perhaps the one that has undergone the most powerful transformations with the evolution of human culture and civilization during this millennium end.

Keywords: marketing; electoral; voter; dimension (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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