The Printed Travel Guide in the Analysis of the Tourist Discourse

Elena DumitraÅŸcu ()
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Elena Dumitraşcu: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 2, 285-289

Abstract: Among the texts dedicated to the tourism sector, there is a wide variety of genres such as: hotel catalogues, brochures, flyers, menus, travel guides, audio guides, etc. Therefore, it is interesting to analyze the structure of these materials and the connections between their texts. Travel guides – descriptive information tools – are both spatial representations, invitations to travel, dream and experience emotions, as well as the mirror of a certain way of understanding the world. Despite their great diversity, these travel incentives play the role of practical advisors, being involved in a dynamic market, i.e. they seek to sell or promote tourist destinations. This paper, which focuses on travel guides, addresses their complex aspect, having in view that they mix maps, texts and images. The speeches transmitted by these different elements complement each other, sometimes making it possible to send contrasting messages. We will make a brief presentation of the travel guides.

Keywords: travel guide; tourist space; communication means; promotion of destinations; commercial strategies (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2019
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