Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers

Raluca-Giorgiana Chivu () and Otilia-Elena Platon ()
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Raluca-Giorgiana Chivu: The Bucharest University of Economic Studies
Otilia-Elena Platon: “Nicolae Titulescu†University of Bucharest

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 2, 447-453

Abstract: The BIO products in Romania are continually expanding; more and more companies are consuming organic products for various reasons. The general opinion was that in the days when the level of pollution, the working conditions of the stress level are becoming increasingly difficult and harmful for the state of health, so the people still have the most to maintain it. The consumption of ecological products and the people's impression that in this way, the improvement of the health status diminishes the adverse effects. With all this, we can ask ourselves that the people who choose to consume organic products have searched for information and have knowledge about the fundamentally scientifically beneficial effects they have or are relying on information used informally. The purpose of this article was to determine the motives for which people choose to consume certain products, and the objectives were found to identify the information sources regarding the consumed food products, to identify the procurement allocations of the eco-friendly products, and to identify the advantages recognized by consumers. Within the article, quantitative research was carried out, using it as a questionnaire research tool. In the quadrant sample, the questionnaire was applied to only 120 people, being a pilot study, and the obtained results indicated that most of the respondents chose to consume BIO products for the fact that they considered them to be the most beneficial to the processed products.

Keywords: marketing; consumer behavior; BIO products (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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