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Marketing Research on the Competitive Travel Products Design

Daniel Dăneci-Pătrău ()
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Daniel Dăneci-Pătrău: “Spiru Haret†University

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 2, 459-466

Abstract: Starting from the idea that in the field of services, their quality is obtained only by placing the customer in the center of the performance act, our aim was to find out to what extent, in the field of tourism, the population participates in the obtaining of quality travel products and how their consumption influences the individual development and society as a whole. Based on these considerations, the present paper aims to determine how travel products should be designed to comply with the sustainability principles. In this respect, we conducted a research on the opinion of foreign tourists visiting Constanta, Romania, to further find out from them what the researchers who carried out the research in the tourists’ country of residence could not find out. Thus, a combined tourism product that would include a circuit in three European countries could be designed.

Keywords: travel product; research; foreign tourist; marketing (search for similar items in EconPapers)
JEL-codes: Z3 M30 (search for similar items in EconPapers)
Date: 2019
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