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Current Consumer Behaviour

Adrian Șerban-Comănescu ()
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Adrian Șerban-Comănescu: “Ovidius University of Constanta

Ovidius University Annals, Economic Sciences Series, 2019, vol. XIX, issue 2, 589-597

Abstract: The consumer, by definition the natural or legal person, who is predisposed to different purchases of material products or services, has a new connotation in the paradigm of global marketing nowadays, easily moving from the offline to the online consumer stage. Consumerism, this phenomenon received with the open arms by the large mass of the population, has brought many benefits to the producers of material goods and services, but also to the consumers, who have assimilated consumerism as an idea of spending their free time to which the classical purchase may be added. This paper’s purpose is to evidentiate the role and action of consumerism regarding the usual shopping behaviour, but also certain changes regarding the growth of e-commerce against traditional types of shopping.

Keywords: consumer; consumerism; global marketing (search for similar items in EconPapers)
JEL-codes: A1 (search for similar items in EconPapers)
Date: 2019
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