Been There, Done That, Bought It! - Economic and Cultural Impacts of Mass Media on Consumption

Baca Eleonora ()
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Baca Eleonora: “Ovidius” University, Constanta

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 2-5

Abstract: The purpose of our present paper is to investigate different aspects connected to mass media consumption. Since the variety of these aspects and the extent of their impact is considerable, we decided to start from the relationship existing between needs and desire and to further extend our investigation to compulsive buying’s functional purpose and its undesired negative impact on the subjects lives.

Keywords: consumer; compulsive buying; economic impact (search for similar items in EconPapers)
JEL-codes: Y8 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:2-5

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