An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects

Popovici Veronica () and Muhcina Silvia ()
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Popovici Veronica: „Ovidius” University of Constanta
Muhcina Silvia: „Ovidius” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 341-346

Abstract: With numbers approaching the mark of 100 millions worldwide, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. But they are also demanding consumers reshaping the marketplace through a unique set of values and characteristics deeply embedded in this generational cohort’s ethos. As a result, everybody in the business world is trying to better understand them, whether it’s from an inside-out perspective as in „How can we better serve our clients?”, or the vice versa - „How can we continuously motivate our employees?”. This paper aims at picturing the key aspects defining Generation Y, the underlying factors leading to their new reality and foreseeable economic consequences across the field.

Keywords: Millennials (Generation Y); generational cohort; technology; sharing economy; behavioral economics (search for similar items in EconPapers)
JEL-codes: M31 M37 M50 O50 (search for similar items in EconPapers)
Date: 2015
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